THE 47TH - A NEW AGE (PART 3)

Hello and welcome to a new blog post.

This is part 3 of 4 from my series or tutorial about how to start with your own magazine.




Plan your first issue. Come up with stories you want to cover--be they written or photo stories. Decide how many photo-only sections of the magazine you want to have (if any.) Even if you don’t have the content yet, you can still map out each page. Do mock-ups of the layout--use "lorem ipsum" text to fill in the empty spots (latin text that many publications use as placeholders for articles before the actual article is finished,) drop in pictures from the internet as picture placeholders—anything that lets you visualize and plan your first issue.
  • Armed with your mock-up, your writers and designers will know what to create, your marketing and sales people will know what to sell, and your publishing people will be able to start pricing things out and getting bids.
Plan for future issues. While your staff is creating the content for the first issue, rough-plan the next 6 publications. It's easy to get started, but deadlines in the publishing industry come fast. If you're really prepared, you will have the second magazine ready to finish as soon as the first one is out the door. Always try to stay at least one month ahead of schedule.  
 
Create a catalog for articles and stories you can use in the future. Sometimes, you will have to cut stories because of space issues, content issues, relevance issues...the list goes on. That doesn’t mean those stories won’t be able to be used in the future.
  • Maybe a freelance writer came across a story about a Christmas tree farm that inexplicably gets visited by a herd of wild reindeer every Christmas eve. But you are currently publishing your July issue. No worries--stick it in your ‘To Be Used’ article log and plan on running it in the December issue.
Launch a website. As you're about to launch your magazine, put up a website. It doesn't have to be elaborate, at least not at first, but it will give people a place to see teasers to your publication and the content before they buy it. It'll also be a place where you can have an active community forum for feedback and commentary—invaluable if you want to grow into a successful publication.
  • Set your website up so that some of the articles are open to public browsers, but others require a subscription to your magazine to be viewed. Of course my website was launched before the magazine was published.
Build your magazine. Now that you have your team in place, the design firmed up, and content creators ready to create, make your first issue. You'll inevitably have kinks to work out, but the only way to know that is to do it. It'll be a process you'll never forget, but at the end, you'll have a magazine!

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