BLACK IS BLACK - THE BLOG

Awarded as the best newcomer blog category photography in 2016, and as the best minimalism photography blog and best DIY on black and white photography blog in 2017. Nominated as the best blog in creative portfolio presentation and design.

THE 46TH - A NEW AGE (PART 2)

Hello and welcome to a new blog post and of course happy Sunday.

Two days ago I started to tell you the story about how to start your own business, more detailed how to launch your own magazine.

Today I am talking about the some more facts what I had to think about before I started to work on my own magazine BLACK IS BLACK - THE MAG. And again it is more like a guide or adviser.

Build a team. Once you've gone through the process of defining your magazine and what group of people it will serve, you will want to put together a small team of people who can create that vision. If you began this project with a partner, even better. You might be tempted to think, "I can do it all, myself." Don't fall into this trap. Ask people who are as passionate about your subject as you are to join you on this adventure.
  • It takes a lot of time to write articles. It takes more time to photograph or source and edit images. It takes still more time to do the page layout, ad sales, manage the printing process, sales, distribution, and customer support. Each of those disciplines require their own levels of expertise. Unless you plan on publishing one copy every 6 months, it would be wise to build a staff at this point.
Hire a management team.This is most likely your primary role, though you will undoubtedly be participating in the other roles as well. You'll oversee everything, do the books, look for funding, find printers, and more. However, on top of the stuff you do, you will also want to pick up managers to head the different parts of the publication process. These include:
  • Publication manager. Somebody has got to be out there sourcing printing houses, paper costs, doing spot checks, proofing, and being the point person for everything to do with the nuts and bolts of publishing.
  • Sales manager. All those ads have to come from somewhere, because that's where a lot of the revenue is going to come from—especially at first, as you give away copies as fast as you can. Having somebody working that revenue stream every day will make a huge difference on your bottom line.
  • Marketing manager. Even if you build it, they're not going to come unless they know about it. A marketing manager will spread the word, get your magazine placed on newsstands, bookstores, distribution houses, and more. Your marketing manager will also know what the competition is doing—what's in their press kit, what promotions they're running, and how they're being successful—and then do it better!
Hire the content creators and layout specialists. In the beginning, you might want to consider picking up freelance writers, editors and photographers. Freelancers will save you money as they are not full-time staff but still produce (mostly) high-caliber work. For the graphics side of things, you may want to consider hiring a design consulting firm who has experience working with magazine startups.
  • Writing and editing. All those fine and witty words, the articles, even the page numbers and table of contents all need to be written and edited. Emphasis on editing.
  • Graphic designer. What does the magazine look like? Again, different markets need different design approaches, and people will respond accordingly. Consider the difference between, for example, Wired and The New Yorker. Wired made their mark with day-glow colors, cutting edge page layout, and bold use of white space. It appealed to the geekdom like nothing else at the time. Now consider The New Yorker, with it's wry, pastel art, witty cartoons, and probing articles, all wrapped up in traditional fonts and page layout.
Find a printer. You will only need a printer after you have actually created your first issue (see Part Three.) Before you decide on a printer who will be solely responsible for creating the first edition of your magazine, you should meet with several printers. Find out what they charge for a magazine like yours, what experience they have with magazine printing, etc.
  • You should also see if you can find reviews for the publisher. If you find reviews like “All of the pages were diagonal and they still charged us!” run away as fast as you can.
That's it for now. Later there will be another part.  So stay tuned and
Be safe, be classy, be an artist. XOXO, Nici.


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