BLACK IS BLACK - THE BLOG

Awarded as the best newcomer blog category photography in 2016, and as the best minimalism photography blog and best DIY on black and white photography blog in 2017. Nominated as the best blog in creative portfolio presentation and design.

THE 45TH - A NEW AGE (Part 1)

Hello and welcome to a new blog post and happy Friday to everyone.

A new age arrived. For me it is time to focus again on my magazine with the title A NEW AGE.

Today I want to tell you what is important when you want to create or when you work on a magazine. My topic is always the same: black and white photography.

Before you start building your publishing empire, you need to create something. If you have not done so already, sit down with a trusted friend and start bouncing ideas off each other, and see what emerges. Ask questions like:
  • What will be the topic of your magazine? Focus on things you love and know well, whether that is sports, fashion, computers, or social networking. Creating a magazine based on your passions will be more engaging, relevant, and useful to your readers than a topic you have no relationship with.
  • Who is your target audience? This will help you focus on your possibilities. For example, if your topic is fashion, your demographic will have a huge impact on the style and substance of your magazine, as well as potential ad revenue. If your target market is teenage girls/boys, for example, you'll approach the writing, content, even the logo and color scheme much differently than you would if you were targeting men over 40, or gender-neutral 20-somethings. Determine the age, gender, income level, geographic location, and education level of your target audience.
  • What caliber will your magazine be? As odd of a question as this may be, you will have to decide if you want your magazine to be an authority on a subject (like cooking or fashion) or if you want your magazine to be light, gossipy publication (think Ok! or Us.)
 It will take time, effort, and money to get people interested in reading your magazine. Make sure you can keep them once they've started reading by reaching people who have a continuing need.
  • For example, consider buying a home. There are three groups of people who could be reached with a magazine: the buyer, the seller, and the real estate agent. However, of those three groups, only one has the potential of being a repeat customer, and that's the real estate agent. Unless you target investment buyers and sellers—which is really a completely different market—your best target audience for repeat business will be the real estate agent.

    To make any business venture a success, you need to interact with a broad range of people—people who will help make your magazine successful. Influential people in your market are very important to know and engage with.
  • For example, if you're creating a magazine for rock climbers, you will want to meet the top climbers, content creators, and other stars in that firmament. It may be that they do nothing more than tell their friends, "Hey, there's a rad new mag coming out in a couple months", or they may say, "Hey, there's a rad new mag coming out in a couple months, and I'd love to do a spread on your trip to Smith Rocks." Either way, you're a winner.
  • Talk to people with experience starting and financing business ventures, and people in the printing industry. Talk to your banker, your attorney, printers, website creators--anybody who might have a wealth of knowledge and experience that touches your venture is good to know.
Do your homework and find out what magazines already exist in the field that you want to cover. What makes these magazines successful? What do you think you could do better than them? Find something about your concept that would make your magazine stand out in the crowd.

Create a plan / business plan. This will help you define what you are going to do, and help you plan for the future. You will have to develop hard numbers for revenue, understand the competition, and codify your needs so that you will always know what you're doing—even when you don't!
  • You will also need a business plan when you approach the people who will fund your venture. They're much more likely to invest in your venture when they see you've invested time and effort yourself.
  • Consult a business plan consultant or writer who can help you to create a solid, cost-effective plan. While this will cost you money, it will ultimately save you money in the long run. 


    This is it for the first part. It takes a lot of time to do all those points ´but they are very important and for me all those point have been a very important factor before I was able to start to think about doing a magazine.

    Later on I will tell you more facts and figures which you have to keep an eye on when you want to start your own magazine.

    Be safe, be classy, be an artist. XOXO, Misses Hardworker :)




     

Post a Comment