BLACK IS BLACK - THE BLOG

Awarded as the best newcomer blog category photography in 2016, and as the best minimalism photography blog and best DIY on black and white photography blog in 2017. Nominated as the best blog in creative portfolio presentation and design.

THE 48TH - A NEW AGE (PART 4)

Hello and welcome to a new blog post. 

This is the last part of my series or tutorial on how to start up your own magazine.




After launching and publishing your first edition of your own magazine, there is always a new magazine to work on already.

Pay attention to feedback (and be open to constructive criticism.) Your first issue will be an incredible learning experience, and a heavy moment, but that's just the beginning. When people start reading it, and advertisers see it in print, you'll undoubtedly get feedback. Pay attention to it.
  • Do they love the content, but hate the layout? Find out why they hate it. It might be a perfect layout for a different demographic, but not yours. Before changing things willy-nilly, analyze the pros and cons.
  • Is it priced right? People often complain about the price of things that they buy, but the key here is "did they buy?" If you get a lot of feedback saying, "It looked nice, but was too much, I didn't buy it", you might have to readjust your numbers. That could be just adjusting your expectations, or it might mean selling more ads instead of charging more per issue.
 Keep track of what you're doing right. Promotions that work—keep them. Columns that got rave reviews—do more in that style. That little chatty throwaway section of witty comments about the field? They loved that? Feature it! The key is to pay attention and respond, both to what went wrong, and what went right. 
Continue fine tuning. Always keep track of the numbers, of what's working, and what isn't. Your market will change, the times will change, and whatever your topic is, will be subject to good times and bad times. Stay ahead of the game by knowing your chosen industry intimately, and you'll do great. Good luck! 


Be safe, be classy, be an artist. XOXO, Nici.
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